Insights
Practical guides on SMS, RCS, WhatsApp and email for UK organisations: what things cost, how they work, and how to get better results.
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Royal Mail’s blocked price rise: what it means for your mailings
Ofcom blocked Royal Mail’s October 2026 bulk mail price rise, but revised increases are due in December. What it means, and how a digital-first approach cut one client’s post to…
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RCS vs SMS vs WhatsApp: which should your business use?
A side-by-side comparison of SMS, RCS and WhatsApp for business: reach, features, cost and the best channel for passcodes, reminders, marketing and service.
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Transactional email templates: best practices for design and delivery
How to design order, receipt, password reset and reminder emails that render in every inbox, reach the inbox, and meet UK requirements, with a free starter template.
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SMS character limits explained: GSM-7, Unicode and long messages
Why one SMS holds 160 characters, why long messages split at 153, and how one emoji or curly quote can triple the cost.
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WhatsApp Business message types and pricing explained
The WhatsApp Business message types, when you can send each one, and what a message costs in the UK, including Meta’s October 2026 changes.