Reach customers on the app they already use every day. everymessage connects your business to the official WhatsApp Business Platform, so you can send approved notifications, run two-way conversations and automate replies from one UK-hosted platform, alongside SMS, RCS and email.
What is WhatsApp Business Messaging?
WhatsApp Business Messaging uses Meta’s official WhatsApp Business Platform (the WhatsApp API) to let organisations message customers at scale. Unlike the free WhatsApp Business app, which is designed for one person on one phone, the platform connects WhatsApp to business systems. That means many agents can share one number, messages can be automated and personalised, and conversations can feed into CRMs and workflows.
everymessage is a UK messaging platform that has been helping organisations communicate with their customers since 2003. We connect directly to Meta’s WhatsApp Cloud API and run WhatsApp alongside SMS, RCS and email, with UK hosting and ISO 27001 certification.
What you can do with WhatsApp on everymessage
Approved message templates
Create templates for notifications, reminders, offers and verification codes, submit them to Meta for approval, and send them to opted-in customers at any time.
Two-way conversations
Customer replies arrive in your everymessage inbox, so your team can answer from one place, without sharing a phone.
Rich media and buttons
Send images, documents and links, with quick-reply and call-to-action buttons that make responding a single tap.
Voice notes, transcribed
When customers send a voice note, everymessage transcribes it automatically, so your team and your automations can read and act on it.
Automation and chatbots
Route incoming messages into automated workflows that answer common questions, collect information and hand over to a person when needed.
Personalised broadcasts
Merge customer data into templates and send to an individual or an entire opted-in group from the portal or through the API.
How WhatsApp business messaging works: templates and the 24-hour window
WhatsApp has two kinds of business message, and knowing the difference is the key to using it well:
Template messages
To start a conversation, you send a pre-approved template, such as a reminder, an update or an offer. Templates are reviewed by Meta, and customers must have opted in to hear from you.
The customer service window
When a customer messages you or replies, a 24-hour window opens. During that window your team or chatbot can reply freely, with no template needed.
Back to templates
Once the window closes, you start the next conversation with an approved template again. everymessage tracks the window for you.
WhatsApp vs SMS vs RCS
| SMS | RCS | ||
|---|---|---|---|
| Where it arrives | Phone’s messaging app | WhatsApp app | Phone’s messaging app |
| Reach | Every mobile phone | Customers who use WhatsApp and have opted in | Phones with RCS enabled, with web or SMS fallback |
| Content | Plain text | Text, images, documents, buttons | Rich cards, carousels, images, buttons |
| Starting a conversation | Any time (with consent) | Approved templates only | Any time (with consent), from a verified brand |
| Best for | Alerts, one-time passcodes, universal reach | Ongoing conversations and customer service | Branded, interactive journeys in the native inbox |
With everymessage you don’t have to choose: all three channels, plus email, run from the same platform, inbox and API. Read more about RCS Business Messaging.
How UK businesses use WhatsApp
Customer service
Let customers message you the way they message friends, and answer them from a shared inbox with automation handling the simple questions.
Appointments and bookings
Send confirmations and reminders with quick-reply buttons to confirm or rearrange.
Payments and collections
Send balance reminders and payment links, then talk through options in the same chat.
Orders and deliveries
Keep customers updated with order, dispatch and delivery notifications they can reply to.
Verification codes
Deliver one-time passcodes through WhatsApp using authentication templates.
How to get started with WhatsApp Business Messaging
- Book a discovery call. We’ll look at how you talk to customers today and where WhatsApp fits.
- Set up your WhatsApp Business account. We guide you through connecting your business and phone number to the WhatsApp Business Platform, including Meta’s business verification and display name approval.
- Create your templates. Write your message templates in the everymessage portal and submit them to Meta for approval.
- Start messaging. Send from the portal or through our API. Replies, delivery statuses and voice-note transcripts flow into your inbox, your workflows or your own systems by webhook.
Secure, UK-based and compliant
- ISO 27001 certified since 2009
- Hosted in UK data centres, with high availability across the UK and EU
- Developed and supported by our own team in the UK
- Direct connection to Meta’s official WhatsApp Cloud API
- One platform for WhatsApp, SMS, RCS and email, so there’s one supplier to vet
WhatsApp Business Messaging FAQs
What’s the difference between the WhatsApp Business app and the WhatsApp Business Platform?
The WhatsApp Business app is a free app for small businesses, used by one person on one phone. The WhatsApp Business Platform (often called the WhatsApp API) connects WhatsApp to business software, so many agents can share a number and messages can be automated, personalised and sent at scale. everymessage connects you to the WhatsApp Business Platform.
Do customers need to opt in to receive WhatsApp messages from a business?
Yes. WhatsApp requires businesses to have a customer’s permission before sending them template messages. Customers can also start a conversation with you at any time.
What is the WhatsApp 24-hour customer service window?
When a customer messages a business, a 24-hour window opens in which the business can reply freely. Outside that window, the business must use a pre-approved message template to contact the customer.
What are WhatsApp message templates?
Templates are pre-written messages, which can include personalised fields and buttons, that Meta reviews and approves before use. They are used for notifications, reminders, marketing messages and verification codes.
Can I send WhatsApp messages through an API?
Yes. The everymessage API lets you send WhatsApp template and conversation messages and manage templates. Replies and delivery statuses can be sent to your systems by webhook.
Can WhatsApp handle voice notes from customers?
Yes. everymessage automatically transcribes voice notes customers send over WhatsApp, so they can be read by your team or processed by automated workflows.
What if a customer doesn’t use WhatsApp?
everymessage also provides SMS, RCS and email from the same platform, so you can reach customers who aren’t on WhatsApp through another channel.
Talk to your customers on WhatsApp
Book a free discovery call and we’ll show you how WhatsApp could work for your customer service, notifications and campaigns.